Pomegranate · hoodie
The Emblem Hoodie
“Լավ Մարդ” · Lav Mard
£96
The story
The wordmark, given room to breathe. Լավ Մարդ over LAV MARD — the couture lockup, Armenian and Latin as equals, crowned by the crest.
This is the house piece: no slogan, no wink, just the name done beautifully in antique gold on deep pomegranate. The seriffed Armenian and the engraved Latin sit in perfect balance.
Worn quietly, recognised instantly. The good man doesn't announce himself. The emblem does it for him.
Materials & make
450gsm brushed-back loopwheel cotton, pomegranate-dyed. Large-format gold print front, embroidered LM monogram at the cuff.
Shipping & returns
Made to order and printed in small batches. Dispatched in 7–12 working days once the drop closes. Worldwide shipping. 30-day returns on unworn pieces — see Shipping & Returns.
The good-man promise
Every order plants a small act of good — a meal donated in the good man's name. Goodness you can wear, and goodness you can do.